The
Model
Model A Third Sector
Open Learning
Shared Project

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Create social media content calendar

Test ability to plan strategic content over time. Should balance different content types and align with organizational goals.

Results of running an experiment

The prompt

Create a 4-week social media content calendar for a small homelessness charity. Include mix of: impact stories, volunteer spotlights, educational content, fundraising asks, engagement. Specify content types and posting frequency.

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